Facebook had three things going for it, a couple years back, around the time I finally caved in and signed up:
1) A fairly decent interface. A newsfeed that was actually designed to intelligently filter stuff of interest to you while hiding the the rest automagically (instead of requiring you to constantly click through endless moronic application notifications, courtesy of your bored-friends-at-work).
2) Everybody was/is on Facebook. Even those kids you used to share your milk with, back in first grade… Facebook is the ultimate “where are they now” tool… If somebody born within your lifetime is not on Facebook, chances are they are either dead or building pipe bombs in a secluded cabin somewhere deep into the woods. All you need is a full name and/or school attendance year.
3) Advanced privacy features meant that people used their real names (a necessity to make point #2 worth anything), while allegedly keeping private stuff away from your boss/exes/crazy Google stalkers etc.
Here we are now, a couple years later and point #1 has died a long and painful death at the hands of a dozen asinine “interface redesigns” plagiarising any other Web 2.0 service with an ounce of popularity, all the while bringing server cost down (yes: turned out, all those great intelligent filtering tools were so intelligent they did not scale at all… oops).
Point #2 is more valid than ever: it is only a matter of time before even dead people have their Facebook page (never mind: they already do). But let’s be honest: once you’ve looked up all your friends from kindergarten and realised you did not share much beside reminisced fondness for crayon drawing and shared hatred of afternoon nap time, once you’ve made sure the asshole bully from Junior High is now assistant manager at Taco Bell and once you’ve found out that secret High School crush Susie now has three kids, two dogs and a suburban house, and is (according to her status) feeling bloated after that huge KFC meal they just all had at the mall… Once you have satisfied that bit of morbid curiosity about every single living soul you have ever interacted with during your life… You just want to go back to hanging out with people you actually chose to be friends with, preferably at an age where your common interests involved more than making watercolour handprints and trying not to pee your pants in public.
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