How to get a free doughnut in 3 easy steps:

1. Stand in line in front of Tokyo’s most overrated store of the year.

2. Receive free “Service” doughnut, fresh from the oven, served as tokens of appeasement to would-be customers in an attempt to convince them that a 15 minutes wait for chain store novelty doughnuts at 11pm is a worthy use of their time.

3. Leave with your free doughnut.